The process

A clear path from first conversation to launch.

You will always know what is happening, what I need from you, and what comes next. The process is structured enough to keep momentum, while leaving room for the right ideas.

Six stages

A shared process. Clear decisions at every stage.

From the first conversation through to launch, each step has one job: make the next decision easier and keep the work moving.

01

Discovery

We establish what the business does, who it needs to reach, what the current site is missing, and what a better outcome looks like.

02

Strategy

I map the pages, information, customer journey, content needs, and the actions visitors should be able to take.

03

Design direction

The visual direction, hierarchy, layout and interaction style are developed around the business and its audience.

04

Build

The approved direction becomes a responsive website with real pages, contact routes, and the agreed functionality.

05

Review

You review the build in detail. Agreed revisions, content checks and practical testing happen before final sign-off.

06

Launch

The finished site is checked across devices, prepared for hosting, and launched once the final details are confirmed.

How we work

Good decisions early make the build better later.

01

Clear scope

Pages, functionality, content needs and key decisions are agreed before the build becomes complicated.

02

Direct feedback

Feedback is most useful when it is specific and tied to the customer, the business goal, or a practical concern.

03

Useful handover

You receive a website that is ready to use, with the agreed launch checks completed and next steps made clear.

Next step

Tell me what the website needs to change.

Send the business, current website, goals and the outcome you want customers to reach. I will recommend the most sensible route.

Start the conversation